Direct booking for Tokyo vacation-rental hosts
Keep the ~17% that booking platforms take, win back your repeat guests and grow a direct-booking channel in Tokyo — with your own branded website.
30,000+
active short-term listings in Tokyo
¥28,000
average nightly rate for rentals
~17%
lost to OTA fees on every platform stay
Why go direct in Tokyo?
Platforms add roughly 14–17% to the guest's total in service fees — and still take a host fee on top. On an average ¥28,000 night in Tokyo, that is a meaningful slice of your rate handed over with every booking.
Booking via a platform
- Guest pays ~14–17% service fee on top of your rate
- You pay a host fee on each booking
- You don't own the guest relationship or data
- Your listing lives under platform policies
Booking direct
- Guests pay your full rate — no service fee on top
- Zero booking commission for you
- Every guest and stay saved in your own records
- Calendar sync stops double bookings automatically
Your guests pay the same — or less — and you keep the difference. See everything included →
The Tokyo market
Tokyo's Shibuya, Shinjuku and Asakusa districts support one of Asia's most mature short-term-rental markets, with reliable tourism demand year-round. Hosts here pay OTA commissions on premium bookings. A direct-booking website helps Tokyo hosts capture repeat visitors and keep more of every stay.
Short-term-rental rules
Japan requires hosts to register short-term rentals under the Minpaku law, capped at a set number of nights per year. Registration is mandatory, so always verify the current local requirements.
Direct booking in Tokyo, answered
The questions Tokyo hosts ask us most — about rules, OTA fees and switching to direct bookings.
Yes, but you must register under Japan's Minpaku law and are generally limited to a set number of rental nights per year. Verify the current requirements before listing.
Guests typically pay around 14–17% in service fees on top of the nightly rate, plus a host fee. Direct booking keeps that margin with Tokyo hosts.
Create a branded booking site from your listing with Stayolo, sync your calendar and Stripe, and route returning guests to your own booking link.
Approximately ¥28,000 per night on average, with central districts commanding premium rates. Direct booking lets you hold those rates.
Hosts who took back their bookings
We stopped giving 17% away
“I had no idea how much we were handing to booking platforms until we switched. Now repeat guests book through our own site at our full rate, and the calendar sync means no double bookings.”
Sarah M.
Vacation-rental host · Lisbon, Portugal
Repeat guests now book direct
“The website looked like something a designer would charge thousands for. We send every past guest the direct link and around a third of our stays now come in commission-free.”
James T.
Vacation-rental host · Edinburgh, United Kingdom
Set up in an afternoon
“I expected a nightmare setting up payments and calendars. Stayolo did it all — Stripe, the iCal sync, guest confirmations — and I published my site before dinner.”
Elena R.
Vacation-rental host · Barcelona, Spain
Guests trust it instantly
“The secure checkout and clear policies made my guests comfortable booking directly. It took a season to build momentum, but direct bookings now pay better than any platform stay.”
Marco B.
Vacation-rental host · Tulum, Mexico
Build your Tokyo booking website.
Paste your listing, get a branded bookable site, and start keeping the ~17% the platforms take.
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