Direct booking for Stockholm vacation-rental hosts
Keep the ~17% that booking platforms take, win back your repeat guests and grow a direct-booking channel in Stockholm — with your own branded website.
15,000+
active short-term listings in Stockholm
€150
average nightly rate for rentals
~17%
lost to OTA fees on every platform stay
Why go direct in Stockholm?
Platforms add roughly 14–17% to the guest's total in service fees — and still take a host fee on top. On an average €150 night in Stockholm, that is a meaningful slice of your rate handed over with every booking.
Booking via a platform
- Guest pays ~14–17% service fee on top of your rate
- You pay a host fee on each booking
- You don't own the guest relationship or data
- Your listing lives under platform policies
Booking direct
- Guests pay your full rate — no service fee on top
- Zero booking commission for you
- Every guest and stay saved in your own records
- Calendar sync stops double bookings automatically
Your guests pay the same — or less — and you keep the difference. See everything included →
The Stockholm market
Stockholm's archipelago, Gamla Stan and design-led districts make it one of Scandinavia's most in-demand short-term-rental cities, with a busy summer peak. Swedish hosts pay typical OTA commissions on premium bookings. A direct-booking website helps Stockholm hosts capture repeat visitors and keep a larger share of every stay.
Short-term-rental rules
Sweden restricts the subletting of housing, and Stockholm's housing associations often require approval before an apartment can be rented short-term. Rules vary by building, so always verify the current local requirements before listing.
Direct booking in Stockholm, answered
The questions Stockholm hosts ask us most — about rules, OTA fees and switching to direct bookings.
Generally yes for permitted arrangements, but you typically need your housing association's or landlord's approval to sublet, and some leases ban short-term letting. Verify your building's rules before listing.
Guests usually pay around 14–17% in service fees on top of the nightly rate, plus a host fee. Direct booking returns that margin to Stockholm hosts.
Create a branded booking website from your listing with Stayolo, connect calendar sync and Stripe, then route repeat guests through your own booking link.
Approximately €150 per night on average, with Old Town, Östermalm and summer dates commanding more. Direct booking keeps those rates for you.
Hosts who took back their bookings
We stopped giving 17% away
“I had no idea how much we were handing to booking platforms until we switched. Now repeat guests book through our own site at our full rate, and the calendar sync means no double bookings.”
Sarah M.
Vacation-rental host · Lisbon, Portugal
Repeat guests now book direct
“The website looked like something a designer would charge thousands for. We send every past guest the direct link and around a third of our stays now come in commission-free.”
James T.
Vacation-rental host · Edinburgh, United Kingdom
Set up in an afternoon
“I expected a nightmare setting up payments and calendars. Stayolo did it all — Stripe, the iCal sync, guest confirmations — and I published my site before dinner.”
Elena R.
Vacation-rental host · Barcelona, Spain
Guests trust it instantly
“The secure checkout and clear policies made my guests comfortable booking directly. It took a season to build momentum, but direct bookings now pay better than any platform stay.”
Marco B.
Vacation-rental host · Tulum, Mexico
Build your Stockholm booking website.
Paste your listing, get a branded bookable site, and start keeping the ~17% the platforms take.
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