Direct booking for Florence vacation-rental hosts
Keep the ~17% that booking platforms take, win back your repeat guests and grow a direct-booking channel in Florence — with your own branded website.
25,000+
active short-term listings in Florence
€155
average nightly rate for rentals
~17%
lost to OTA fees on every platform stay
Why go direct in Florence?
Platforms add roughly 14–17% to the guest's total in service fees — and still take a host fee on top. On an average €155 night in Florence, that is a meaningful slice of your rate handed over with every booking.
Booking via a platform
- Guest pays ~14–17% service fee on top of your rate
- You pay a host fee on each booking
- You don't own the guest relationship or data
- Your listing lives under platform policies
Booking direct
- Guests pay your full rate — no service fee on top
- Zero booking commission for you
- Every guest and stay saved in your own records
- Calendar sync stops double bookings automatically
Your guests pay the same — or less — and you keep the difference. See everything included →
The Florence market
Florence's Renaissance centre is one of the most in-demand short-term-rental locations in Italy, with premium nightly rates year-round. The sheer volume of visitors means steady bookings, but also OTA commissions on every stay. A direct-booking website helps Florence hosts keep a larger share of their rental income.
Short-term-rental rules
Florence requires hosts to obtain a city identification code for short-term rentals. Rules change and some districts have tightened, so always verify the current local requirements.
Direct booking in Florence, answered
The questions Florence hosts ask us most — about rules, OTA fees and switching to direct bookings.
Yes, but you must typically register with the city and obtain a short-term-rental identification code. Verify the current requirements for your property before listing.
Guests usually pay roughly 14–17% in service fees on top of the nightly rate, plus a host fee. Direct booking keeps that margin with Florence hosts.
Use Stayolo to create a branded booking site from your listing, sync your calendar and payments, and route returning guests to your direct link.
About €155 per night on average, with the historic centre commanding more in high season. Direct booking preserves those rates.
Hosts who took back their bookings
We stopped giving 17% away
“I had no idea how much we were handing to booking platforms until we switched. Now repeat guests book through our own site at our full rate, and the calendar sync means no double bookings.”
Sarah M.
Vacation-rental host · Lisbon, Portugal
Repeat guests now book direct
“The website looked like something a designer would charge thousands for. We send every past guest the direct link and around a third of our stays now come in commission-free.”
James T.
Vacation-rental host · Edinburgh, United Kingdom
Set up in an afternoon
“I expected a nightmare setting up payments and calendars. Stayolo did it all — Stripe, the iCal sync, guest confirmations — and I published my site before dinner.”
Elena R.
Vacation-rental host · Barcelona, Spain
Guests trust it instantly
“The secure checkout and clear policies made my guests comfortable booking directly. It took a season to build momentum, but direct bookings now pay better than any platform stay.”
Marco B.
Vacation-rental host · Tulum, Mexico
Build your Florence booking website.
Paste your listing, get a branded bookable site, and start keeping the ~17% the platforms take.
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